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We all know video is the most powerful way to build trust, show your expertise, and connect with your audience online.
But actually creating video content consistently? That’s where most people get stuck.
You sit down to record...and immediately go blank.
Or you promise yourself you’ll “do it later” — and next thing you know, two weeks (or two months) have flown by.
If that sounds familiar, here’s some relief: it’s not a motivation problem.
It’s a system problem.
The good news? That’s totally fixable.
Here’s a simple 3-step system to help you turn video content into a habit instead of a hassle 👇
Video not playing? Click here
✅ 1. Create Content Categories
Staring at a blank screen is overwhelming.
But having a few go-to categories? That’s a game-changer.
Pick 3–5 core content themes that make sense for your brand and audience.
Then, rotate through them weekly or monthly.
You can cycle through those categories based on a day of the week (like posting a "What This Weekend" video every Friday), a set frequency (1 FAQ video every week), or simply record 1-2 videos for each category to post throughout the week or month.
Some examples to get you started:
🔁 Market Update Monday
💬 Answering FAQs from clients every 1-2 weeks
❌ Myth-busting common misconceptions
🏡 Success stories from recent closings
💡 Home-buying Hacks (for buyers, sellers, or referral partners)
📝 2. Write Down Ideas Before You Hit Record
Nothing kills your confidence faster than pressing “record”, just to realize that you have no idea what to say.
Instead, keep a running list of video ideas in your Notes app, a Google Doc, or a notebook.
Then, before you sit down to record, jot down a scroll-stopping hook and few bullet points for each video to help you stay on track.
But if you want to make it even easier?
Use SocialCoach’s Script Library — we’ve got 300+ ready-to-go scripts for loan officers and agents, plus a built-in teleprompter so you can record right from your phone without missing a beat. Learn more here.
⏰ 3. Time Block & Batch Record
This is the step most people skip — and it’s the one that saves the most time.
Instead of trying to squeeze in a video between meetings (and inevitably getting interrupted or running out of time), block off one 60–90 minute window every 2–3 weeks to batch record multiple videos at a time.
It’s way more efficient, you’ll feel more prepared, and you won’t be scrambling every time you want to post.
Think about it this way:
If you can record 4 videos in 1 hour, then just 2 hours of recording per month = 8 videos.
That’s enough to post 2 videos a week for the entire month!
And if you’re using SocialCoach’s Video Catalyst?
We take care of the scripts, editing, captions, and auto-posting — so all you have to do is hit record, and we'll handle the rest.
👉 Learn more about Video Catalyst here
🎬 Final Thoughts: Consistency Comes from Structure, Not Stress
You don’t need to be camera-ready every day.
You just need a repeatable process that lets you show up consistently — without the burnout.
So if video has felt overwhelming, don’t give up — just set up a system that works with your life and your schedule so it becomes an easy habit, instead of a weekly hassle.
Want More Help?
If you’re looking for help building a content plan that’s sustainable, strategic, and actually fun — join our next Social Media Boot Camp starting Wednesday, June 4th at 12PM PT.
💥 Use this exclusive link to join for FREE → Save your spot here
You’ll learn how to:
- Record with confidence
- Build your content plan
- Stay consistent without the guesswork
📌 Follow us on social media for more weekly tips — and share this with anyone you know who could use these tips too!
