Skip to content
GET A DEMO
All posts

Stuck on What to Post? Try These Easy B-Roll Video Ideas for Social Media

  Ashley Musick  ·  3 minute read

The Huddle Blog Banners

Some weeks, creating video for social media feels like a full-time job.

You’re busy, you’re not camera-ready, and it’s tempting to skip posting altogether.

But before you give up, here’s one of the fastest, easiest ways to create scroll-stopping video content that works across platforms — without having to speak on camera:

Film B-roll content.

In this post, you’ll learn:

 

🎥 What Is B-Roll and Why Does It Matter for Social Media?

B-roll is secondary video footage — no talking, just visuals — that adds context, personality, or polish to your main message.

@socialcoachapp

Struggling for fresh content ideas? Try these 5 video ideas to spark engagement and creativity, or save this video to use later and follow us for ongoing social media guidance! contentcreation videoideas videoinspiration socialcoachio

♬ original sound - SocialCoach - SocialCoach

Think:

  • Sipping your morning coffee

  • Walking into a listing

  • Typing on your laptop

  • Flipping through a file


And here’s why it works so well for real estate video marketing and mortgage content creation:

✅ No talking or scripting required
✅ Easy to film with your phone
✅ Beginner-friendly for those still getting comfortable on camera
✅ Easy to re-use in multiple videos without having to re-record

B-roll makes your brand feel both human and professional — and it's one of the easiest ways to build a video content library you can repurpose again and again.


How to Film and Use B-Roll for Social Media Success

You don’t need a full video crew or a fancy camera — your phone is more than enough to capture great B-roll. Here’s how to get started:


🎬 How to Film B-Roll

  1. Use Natural Lighting
    Film near windows or outdoors when possible

  2. Stabilize Your Phone
    Use a tripod or steady surface to avoid shaky footage

  3. Film Vertically
    TikTok, Reels, and Shorts prioritize portrait video

  4. Add Motion
    Flip a folder, open a door, pour your coffee — motion draws attention.
    (More tips on this below! 👇)

  5. Record in Short Takes
    Record 10 – 30 second clips that you can cut down to mix and match later

 

🎯 How to Use B-Roll in Your Videos

Once you’ve got your footage, here are 4 quick ways to turn it into compelling content:

  • Add Text on Screen
    Use B-roll as a background while adding on-screen tips, quotes, or questions with text overlays. (Think: “3 signs you’re ready to buy a home…”)

  • Record a Voiceover
    Share a quick story or piece of advice while your B-roll plays — no need to memorize anything or speak while on camera.

 

  • Use B-Roll to Cover Edits
    Already recorded a talking-head video? Insert B-roll clips to make your video more interesting to watch while keeping it polished and professional.

 

  • Use trending audio to boost discoverability
    Find a trending sound and film a quick B-roll clip of you lip-syncing or reacting to it, then add on-screen text to tie it back to your niche.

📈 5 B-Roll Video Tips To Boost Engagement

If you want your B-roll to actually perform, it needs to be interesting to watch.

Try these tips to level up your B-roll footage:

  • Use Movement to Capture Attention
    Simple motion — opening a door, grabbing your keys, flipping a notebook — gives viewers a reason to keep watching.

  • Film From Multiple Angles
    Try wide, close-up, and over-the-shoulder shots of the same action to give your video dimension.

  • Speed Up Boring Footage
    Use timelapses or fast cuts to keep viewers engaged — especially to show progress (like tidying a desk) or when nothing’s happening in real time.

  • Record More Than You Need
    Aim for 30–60 seconds of footage per clip. It’s easier to cut it down later and great for building a library to reuse.

  • Leave Space for On-Screen Text
    Frame your shots so you have room to add subtitles, captions, and calls to action. This keeps your message clear and your video clean.


🎬 Want 20 B-Roll Video Ideas You Can Film in 10 Minutes?

We put together a free list of easy B-roll video ideas for mortgage and real estate pros — perfect for batching content on the go.

👉 Click here to download your B-roll idea list


✨ Final thought:

Don’t overthink it — just hit record.


🔧 Want to Make Video Content Even Easier?


🎥 Try Video Catalyst by SocialCoach — we handle the editing, captions, and even auto-posting for you.

Just hit record, and we’ll do the rest.


📅 Need a Better System for Showing Up Online?

Join our next Social Media Boot Camp — a 4-week virtual course with 1 hour live coaching sessions.

In just 4 weeks, you'll learn how to:

  • Optimize your social media profiles

  • Create a repeatable content system (so you never run out of content ideas)

  • Build a plan for posting consistently (without burning out)

💥 Use this exclusive link to sign up for FREE


📌  Follow us on social media for more weekly tips — and feel free to share this article with anyone else who could use these tips too!