Skip to content
GET A DEMO
All posts

The Huddle: If You’re Not in Their Feed, You’re Not in the Running

Picture of Joe Wilson   Joe Wilson  ·  1 minute read

The Huddle Banner – Joe 52025 (Blog Banner)

Let’s stop pretending first-time buyers are reading your quarterly market report.
 
They’re not.
 
They’re watching a mortgage meme on Instagram.
They’re searching “how to buy a house with no money down” on TikTok.
 
And guess what?
 
58% of all agency loans are now first-time buyers.
25% of them are Gen Z.
(Source: ICE Mortgage Monitor, May 2025)
 
They’re not just changing the game – they are the game.
 
Most lenders are still playing checkers, but the rules have moved to an entirely different board.


WAKE-UP CALL: The Scroll Is the New Sales Funnel

  • 72% of Gen Z turns to social media for financial advice
  • 70% say they followed a financial trend they saw online (Source: Inc., May 2025)
What does this mean?
 
It means the first impression isn’t your logo. It’s your latest reel.

It means the sales conversation starts in the comments, not the inbox.

It means your next deal starts with someone watching a video and thinking, “Finally – someone who explains this like a human.”
 
 

TACTICAL TAKE: Don’t Go Viral - Go Valuable

 
Here’s what’s working:
  • A 30-second “You can buy a house without 20% down” explainer
  • A selfie video: “3 things your pre-approval letter should include”
  • A myth-busting post: “No, you don’t need perfect credit to buy”
     
This isn’t about chasing trends. It’s about building trust in public.
 
With SocialCoach, lenders get a plug-and-play system to:
  • Create and schedule video content
  • Use ready-to-go compliant scripts (or make their own)
  • Track what’s working, tweak what’s not, and scale what resonates
No marketing degree required. Just show up.
 
 

THE TRUTH

 
The next wave of lending won’t be won by the most experienced LO.

It’ll be won by the one who shows up in their feed with a face, a voice, and a message that actually helps.
 
This isn’t the time to play it safe.
It’s time to earn attention before someone else does.