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1 minute read
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“The riskiest thing we can do is just maintain the status quo.” — Bob Iger, CEO of Disney
That quote has been echoing in my mind lately.
Let’s face it – our industry is challenging. Margins are tight, competition is fierce, and standing out feels harder than ever. So, how do we break through the noise?
Video emails.
I know, it might sound like just another tool in the marketing toolbox, but hear me out.
📉 The Current State of Mortgage Profitability
Recent data shows that independent mortgage banks and mortgage subsidiaries of chartered banks reported an average profit of $443 per loan in 2024.
While this is an improvement from the average loss of $1,056 per loan in 2023, it’s still a modest gain considering the effort involved in each transaction.
With such slim margins, every interaction counts. This is where video emails come into play.
📧 Why Video Emails Make a Difference
Traditional emails often get lost in overflowing inboxes. But a personalized video? That grabs attention.
- 5x higher open rates
- 8x higher click-through rates
(Source: HubSpot, 2023)
It’s not just about metrics; it’s about making genuine connections.
🏡 Real-Life Applications
Here’s how lenders are using video emails to their advantage:
- Personalized Borrower Updates: Sending a quick video when a loan is approved adds a personal touch that clients remember.
- Realtor Introductions: A short video introduction can set you apart from other lenders vying for a realtor’s attention.
- Simplifying Complex Information: Explaining loan options or processes through video can make complex information more digestible for clients.
🚀 Beyond Engagement: Additional Benefits
- Brand Consistency: Videos allow you to convey your brand’s personality consistently across communications.
- Efficiency: A well-crafted video can replace multiple emails, saving time for both you and your clients.
- Compliance: Pre-approved video scripts ensure that your messaging stays within regulatory guidelines.
🛠️ Getting Started with Video Emails
Implementing video emails doesn’t have to be daunting:
- Choose the Right Tool: Platforms like MVP (My Video Page) by SocialCoach make it easy to create and share videos.
- Identify Key Touchpoints: Determine where in your process a video could enhance the client experience.
- Keep It Authentic: You don’t need a studio setup. A genuine message from your desk can be more impactful than a polished production.
In a market where every loan counts, differentiating yourself is crucial. Video emails offer a way to connect on a human level, build trust, and ultimately, close more deals.
Ready to see how video emails can transform your client interactions?
