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Social media never slows down — but staying on top of the trends doesn’t have to feel overwhelming.
Each month, Team SocialCoach hosts a live session breaking down the most important algorithm updates, content tips, and strategy shifts so you can show up consistently, confidently, and in compliance — without spending hours trying to figure it all out yourself.
Whether you're a loan officer, real estate agent, or financial marketer, this monthly recap delivers the must-know takeaways from October’s strategy call in a quick 7-minute read.
👉 Want to skip straight to the source? 🎥 Watch the full October 2025 session on YouTube here
🎥 Watch the full session on YouTube
📌 Jump to a Section:
📈 Where People Actually Spend Time on Social Media
📆 How Often Should You Post for Growth in 2025
📱 October’s Top Platform Changes
🎥 4 Trending Video Ideas to Try This Month
📈 Where People Actually Spend Time on Social Media
Most mortgage and real estate pros post where they think their audience hangs out… but the data tells a different story.
🧠 Biggest insight from October's session:
There’s a major mismatch between where most people post (Facebook, LinkedIn) and where their audience is spending the most time (TikTok and YouTube).
Here's what the data shows:
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Most active users: Facebook, Instagram, YouTube
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Most time spent per user: TikTok (35+ hours/month), YouTube (28+), then Facebook
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Least time spent: LinkedIn (<1 hour/month)
📌 Takeaway:
If you’re already creating videos, you should be posting to TikTok. It’s one of the highest-opportunity platforms, especially for educating future first-time homebuyers — even if they aren’t ready just yet.
🎥 Watch this section on YouTube
📆 How Often Should You Post for Growth in 2025?
New studies show posting 2–5x per week drastically improves growth — and it works for both small and large accounts.
🧠 Buffer’s 2025 benchmark study:
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Posting 2–5x/week on LinkedIn = +1,000 impressions/post
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Instagram: Posting 3–5x/week doubles follower growth rate
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TikTok: Posting 2–4x/week is the sweet spot for reach and watch time
🎯 Pro tip:
If 5x/week sounds overwhelming, start with 1–2x/week consistently. Even posting once per week for 20 weeks can increase engagement by 450%.
📌 Planning Tip:
Use SocialCoach’s Calendar tool to batch, schedule, and spot posting gaps. Not a SocialCoach user? Schedule a walkthrough of the full platform here.
🎥 Watch this section on YouTube
📱 Platform Updates You Need to Know
🧠 Instagram & TikTok Search Are Getting Smarter
TikTok now favors keywords over hashtags — and Instagram is copying this with “search shortcuts” that auto-tag your video by topic.
Use this to your advantage:
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Say the phrase you want to rank for out loud in your video
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Use hyper-niche phrases like “VA loan requirements in Kansas” for easier SEO visibility
📌 Pro tip: Avoid using irrelevant or generic hashtags (like #gogiants, #mortgage, or #fyp) — it confuses the algorithm and hurts your reach. Watch to learn why 👇
🎥 Watch this section on YouTube
💬 LinkedIn Now Shows Saves + Sends
Quiet engagement is rising across all platforms — LinkedIn now tracks saves and DM shares, so you can measure real value beyond just likes.
🎯 Use this data to see what content is worth resharing or expanding into a video.
🎥 Watch this section on YouTube
🖊️ Instagram Comment Pinning is Back
Pin your own first comment to drive action!
Comment with a question or CTA, pin it to the top, and you’ll get more engagement before someone finishes watching your video.
Examples:
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“Need help buying with less than 20% down? Comment ‘info’ and I’ll DM you a breakdown.”
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“First-time buyer? DM me for the cheat sheet!”
🎥 Watch this section on YouTube
In Case You Missed It Last Month:
🔗 Instagram Reels Linking (Yes, It's Still Amazing)
You can now link your Reels together to build evergreen video series — and it works even on old posts.
💡 Ideas to try:
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Link part 1 and part 2 of an educational topic (e.g., “How to Buy With 3% Down -> Link to previous video: FHA Loans”)
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Refresh old Reels by linking them to new ones — it resurfaces content and boosts views
🎥 Watch this section on YouTube
🚀 Tip for SocialCoach Users: Calendar Scheduling Tool
Instagram confirmed: scheduled content is treated the same as organic posts.
So if you haven’t tried our new Calendar Scheduler yet, now’s the time.
Easily schedule your videos, carousels, and captions in one place — so you never miss a post (or feel stuck staring at a blank content box).
👉 Log in to try out the calendar feature now
If you haven’t checked out SocialCoach yet, click here to see what else we make simple for you.
🎥 Watch this section on YouTube
🎥 4 Trending Videos to Try This Month
Video still dominates for reach and visibility — which is why we broke down four easy formats you can use to boost engagement and attract new clients right now:
1) "Searching for..." Trend
🎯 Use this trend to connect with your niche audience by addressing a specific pain point — and showing you’ve got the solution they need.
🎥 Record short clips of yourself (or your team) looking in increasingly ridiculous places — under your desk, in the fridge, behind your laptop.
💬 Add this text on screen: “Searching for [client type] who [fear or misconception] — so I can [solution or resource].”
🧠 Example Ideas:
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"Searching for renters who think they don’t have enough saved for a down payment so I can show them creative programs that make it possible."
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"Searching for agents who are tired of slow communication… so I can show them how I get clients cleared to close faster."
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“Searching for sellers who want real advice instead of pricing their home off Zillow.”
🎧 Audio: Original audio – “Searching for” trend
📌 Pro tip: Add a CTA like “Send this to someone who needs to hear it.”
🎥 Watch this section on YouTube
2) I Know Ball
🔥 Use this trend to prove your expertise — especially when people underestimate you.
🎥 Start with a clip of yourself looking casual or unassuming, then switch to a highlight reel of past wins: client selfies, closing day moments, stats, or even text messages showing appreciation.
📝 Text on screen: “When [someone assumes] that because I [something about me]… I don’t know ball. I know ball.”
💡 Example ideas:
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When a client thinks that because I’m new to the industry… I don’t know ball. I know ball. (show testimonials, team collabs, closings)
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When an agent thinks I don’t do fast pre-approvals just because I don’t advertise on billboards... I know ball.
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When someone sees I don’t wear a blazer to every showing and thinks I’m not serious… I know ball.
🎧 Audio: Original audio – “I Know Ball”
📌 Pro tip: Great way to build trust and credibility with new audiences.
🎥 Watch this section on YouTube
3) Unfortunately I Do Love…
💬 Use this trend to highlight the (surprisingly fun) parts of your job in a way that’s charming, relatable, and a little bit tongue-in-cheek.
🎥 Record a clip of you smiling, walking, or working — anything with a bit of motion.
📝 Text on screen: “Unfortunately, I do love [client-facing task that shows your value].”
💡 Example ideas:
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Unfortunately, I do love explaining why pre-approval is the single most powerful move in the home buying process.
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Unfortunately, I do love finding programs that save first-time buyers thousands (even if it means a LOT more paperwork).
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Unfortunately, I do love writing custom offer letters that help my clients win bidding wars — even in this market.
🎧 Audio: “Rocky Mountain Way” – trending audio
📌 Pro tip: Use humor + expertise to connect on a personal level.
4) Shoot & Score
🏀 Use this visual trend to show how you help clients win — even when the odds feel stacked against them.
🎥 Record 4–5 short clips of yourself fake-shooting a basketball in different locations: your office, driveway, hallway, etc.
📝 Text on screen: “When [client type] but [problem]… I [solution].”
💡 Example ideas:
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When a buyer thinks they can’t afford a home…but I get them qualified with a grant that covers 5% down. Score.
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When a refinance client thinks they missed the rate drop…but I help them lower their payment by $300/month.
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When a buyer thinks they’re stuck renting forever…but I help them build a plan to buy in the next 6 months.
🎧 Audio: Original audio – “Shoot & Score”
📌 Pro tip: Reuse this each month with different client wins to showcase your problem-solving skills.
🎥 Watch this section on YouTube
🗓️ Don’t Miss the Next Live Session!
Join our next Social Media Strategy Session live on Zoom:
🗓️ First Thursday of Every Month0
🔗 Register here
📌 SHARE this blog post with someone on your team who could use a refresh — and let’s keep winning on social together.
Helpful Links:
📺 Watch the full October 2025 Strategy Session on YouTube
✨ September 2025 Recap: Linked Reels + Carousels vs Reels
🏆 What Top-Performing LOs Post on Social (That Average LOs Don’t)
🔍 FAQs
Q: Should I be using hashtags?
A: You can — but focus more on keywords in your captions and voiceovers. TikTok and Instagram are prioritizing contextual search, which means keywords matter more than hashtags.
Q: Is it still worth posting on LinkedIn?
A: Yes — but treat it like a thought leadership platform. Post 2–3x/week and repurpose video clips that provide analysis, not just tips.
Q: What’s the best posting frequency?
A: 2–5x/week is ideal for growth. But if that feels overwhelming, commit to 1x/week to build consistency.
Q: Should I be worried about TikTok being banned?
A: Nope. Keep posting — just save your videos and cross-post them to Instagram and YouTube Shorts too.
🧠 Want More Help?
✅ Need help building a content plan that actually works?
Join our free Social Media Boot Camp — 4 weeks of strategic training designed just for mortgage and real estate pros.
🎥 Want professional videos done for you?
Explore Video Catalyst – make it easy to record, edit, and auto-post videos every week.
💬 Curious to see if SocialCoach is the right fit for you?
Book a demo and see SocialCoach in action →
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