Social Media Updates for November 2025: New Features, Platform Trends, and Strategy Shifts for Mortgage & Real Estate Pros

Looking to grow your business online but feel like the social media landscape keeps changing faster than you can keep up?

That’s exactly why we host our monthly Social Media State of the Union sessions — to break down what’s new, what’s working, and what you should actually focus on.

So whether you’re a busy loan officer trying to stay consistent or a real estate agent looking for more reach, this is your shortcut to staying ahead of the algorithm.

Here's what’s working in November 2025 and how to update your strategy accordingly. 
🎥 Watch the full session on YouTube

Jump to:

🚨 Platform Updates You Need to Know | ✅ What This Means for Mortgage & Real Estate Pros | 🎥 4 Trending Video Ideas to Try This Month | 📚 Resources + FAQs

🎥 Watch the full session on YouTube

🚨 Platform Updates You Need to Know

🔍 Instagram’s Shift Toward Search + Retention-Based Metrics

Instagram continues to focus less on hashtags and more on searchability and retention data.

• New Navigation Menu Layout: Home ~ Reels ~ DMs ~ Search ~ Profile

• Watch History Added: You can now find any Reel you’ve watched — even if you didn’t save it. Great for content inspiration!

• Retention & Skip Rate: Straight-line retention = better engagement. Skip rate is replacing "view rate" to reflect drop-offs more clearly.

• Max 5 Hashtags Per Post: Instagram is officially downplaying hashtags in favor of natural language search. Focus on strong, keyword-rich captions instead.

📌 Takeaway: Write posts with keywords in mind (like “first-time buyer tips” or “FHA loan help in Dallas”) and track your retention analytics to improve video performance.

🎥 Watch this section on YouTube

🎯 TikTok Doubles Down on SEO (For Real This Time)

TikTok now shows exactly how people find your videos via search queries — and it’s a game-changer.

• Search Analytics: See % of views from search vs. For You page, along with specific search terms used.

• Content Insights Tool: Offers trending keywords, content gaps, and demographic data to help you brainstorm content ideas.

• Creator Search Insights: Use the “Content Gap” toggle to find topics your audience is looking for (but not enough creators are covering).

📌 Takeaway: Think like your client and create content that answers their questions. Try searches like “Can I buy a house after changing jobs in Texas?” or “Best down payment programs for first-time buyers.”

🎥 Watch this section on YouTube

📝 LinkedIn Newsletters (Now for Everyone!)

Even individuals with no followers can now create newsletters — and they rank well in search.

• Best Use: Pick a theme and stick to it. (e.g., “Weekly Mortgage Market Digest” or “Investor Tips in San Diego”)

• Pro Tip: Long-form content builds credibility and keeps you top of mind with agents, clients, and partners.

❌ Features Being Removed

• Instagram: “Share to Facebook” and “Recommended on Facebook” have been removed — this may impact views.

• LinkedIn: Competitor insights and the ability to pin content on company pages (not individual Featured Posts) are going away.

🎥 4 Trending Videos to Try This Month

Need content ideas? Here are a few trends to test this month that are relatable, educational, and built to boost engagement:

👉 Want a ready-to-use spreadsheet with video examples, audios, and post ideas for all 4 trends? Grab it here — and start planning your next posts in minutes.

 

🎁 Spending too much time editing your own videos?
Let SocialCoach handle it for you — captions, clean cuts, and auto-posting included. See how it works here.

1) Without Saying Your Job Title

🎯 Use this trend to build connection and recognition by sharing common phrases you say in your day-to-day — without ever revealing your job title.

🎥 Record a quick selfie video or create a carousel post using photos and text.
📝 On-screen text: “Without saying your job title, share some phrases you say every day.”

🎥 View an example video
📝 View an example carousel

💡 Example ideas:

• “Have you gotten pre-approved already?”

• “Wait, let me turn the lights on first.”

• “You don’t need 20% down — let’s talk options.”

🎧 Audio: Original voice or trending sound

📌 Pro tip: Use this to drive DMs or comments by inviting followers to guess your job in the comments.

2) Block Them, Book Us

🔥 Use this dating-style trend to take a client problem and flip it into a trust-building statement about how YOU show up differently.

🎥 Film a simple talking-head video or overlay text on a photo of yourself.
📝 Text on screen: “That Tinder match ghosted you? As your [lender/agent], I never would.”

🎥 View an example video

💡 Example ideas:

• “Your husband is ignoring your calls? I’ll pick up every time.”

• “They left you on read? I’m already sending your pre-approval.”

🎧 Audio: Choose any trending audio — dating memes or emotional music work well

📌 Pro tip: This is a great trend to blend humor + professionalism and make yourself more relatable.

3) Kick The Text Trend

💬 Use this visual trend to drop a hot take or a truth bomb you wish every client knew.

🎥 Start far from the camera. Look down like you’re spotting something, then “kick” the text forward as it grows on screen.

🎥 View an example video

📝 Text on screen:

• Start small: “There’s still time to buy a home before 2026.”

• Kick to full screen: “Talk to a loan officer who can help you build a plan.”

💡 Example ideas:

• “The easiest way to become a homeowner?” (kick to: “Start with a real plan, not just saving $50K”)

• “Think you missed your chance to refinance?” (kick to: “There’s still time — let’s check your options.”)

🎧 Audio: Nicole Stanbra – ABBA “Chiquitita” piano remix

📌 Pro tip: Works well when combined with bold visual movement or jump cuts.

4) What Do You Even Do All Day?

🏃‍♂️ This trend is perfect for showing the hustle — and the value — behind what you actually do every day.

🎥 Record a clip of you walking or running in circles, then speed it up in your video editor.
📝 Add a bunch of text on screen in a circle that represents your daily or weekly tasks.

🎥 View an example video

💡 Example text:

• Local market research

• See if the Fed’s ready to cut rates

• Email clients with loan updates

• Submit pre-approvals

• Review appraisals

• Chase paperwork (again!)

🎧 Audio: Original audio

📌 Pro tip: Add humor by adding a caption with a relatable statement like: “And somehow I still forget to eat lunch.”

🎥 Watch this section on YouTube

🎬 Need Help Getting Started with Video?

Download our FREE guide: 10 Mortgage Video Scripts That Actually Convert
Perfect for Reels, TikToks, or YouTube Shorts — these plug-and-play scripts are written specifically for mortgage professionals and are designed to:

✅ Build trust fast
✅ Educate your audience without overwhelming them
✅ Drive real conversations and leads

👉 Grab your free script pack now — and stop staring at a blank screen when it’s time to film.

✅ What This Means for Mortgage & Real Estate Pros

Whether you're a loan officer or agent, here’s how to take advantage of this month’s changes:

💡 Tip 1: Use Keywords to Win at Social + SEO

Social content is now searchable — on both the platforms AND Google. That means if your post says “FHA Loans in Phoenix,” and someone types that into ChatGPT or Google, your content could show up.

If you want help choosing the best keywords? Join our SocialCoach Boot Camp. We’ll walk you through how to optimize your profile, captions, and content for maximum visibility and leads.

👉 Join Boot Camp for free

💡 Tip 2: Focus on Retention, Not Just Views

The platforms are paying more attention to how long people watch — not just how many see it.

Want better performance? Start using hooks that:

• Ask questions

• Promise specific outcomes (“Save $2K with this mortgage tip”)

• Tell a short client success story

💡 Tip 3: Repurpose Smart, Not Hard

Post your short-form video to:

• Instagram Reels

• TikTok

• YouTube Shorts

• LinkedIn (if relevant)

Then turn that caption into a blog post or newsletter. That’s how you build omnipresence without burning out.

💬 Want Help Putting This Into Practice?

SocialCoach gives you everything you need to stay consistent and convert more clients with content that works.

✨ Weekly video scripts (designed for real estate and mortgage content)
✨ Auto-editing, captions, and thumbnails
✨ Auto-posting across platforms
✨ Keyword training & strategy in Boot Camp
✨ MVP video pages with view + click tracking

👉 Learn more about SocialCoach